A clear brand story for Inno+
Inno+
Project: Brand strategy and branding Inno+
Goal: Creating a clear and powerful brand story that convinces internationally
Inno+ has been the specialist in smart climate systems for livestock farming for years. Their innovative products help livestock farmers work more sustainably and contribute to future-proof, profitable operations. But how do you explain in simple words what you do? And how do you show what makes you unique?
Inno+ had been struggling with these questions for some time. The international trade fair Eurotier offered the perfect moment to present their story more sharply and convince their target audience of their unique value. But to really make an impact, their message had to be clear and powerful. That's why Inno+ engaged Stradigi: for a strong brand story and the right tools to convey this convincingly.
Brand strategy
Branding
Web development
Online marketing
Roel Sloesen
Bob Wetzels
Eveline van den Wijngaard
Luuk Geerlings
Valentyna Levchenko
Hayke Pouwels
Floris Noten
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challenge
From technology to meaning: a brand that convinces
The challenge:
Inno+ has been developing innovative climate systems for livestock farming for years. But how do you convincingly convey a technical story to an international audience? How do you ensure that you not only show what you do, but also why it matters?
Objectives:
Develop a clear and distinctive brand story.
Build international recognition and trust.
Make an impact at Eurotier with a strong brand and resource package.
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approach
From brand story to brand identity
We started at the core: the unique strength of Inno+ lies not only in technology, but in the value they add to the sector. Through strategic sessions, we developed the Synergy+ principle, the synergy between technology, animal welfare and profitability.
The brand promise 'We energise farming' captured this in one powerful sentence. This positions Inno+ not as a product supplier, but as a strategic partner in sustainable and profitable livestock farming.
From this foundation, we developed a consistent brand identity, including:
A renewed logo and a complete brand book with visual and textual guidelines;
Clear internal and external visuals to make the brand story tangible;
A professional trade fair approach for Eurotier: stand design, brochures, banners, flyers and presentations;
A completely new, SEO-optimized website in three languages;
A powerful hero video and a technical animation video explaining how Synergy+ works;
Strategic social content and advertising focused on international visibility.
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result
A brand that speaks and sticks
The new positioning and branding ensure that Inno+ not only stands out, but also resonates with the target audience. The brand story is clear, convincing and consistently implemented in all expressions. From trade fair floor to website.
Concrete results of our approach:
Stronger brand positioning: Inno+ is seen as a strategic partner instead of a technical supplier.
International recognition: multilingual resources and content ensure maximum deployability.
Visibility and leads at Eurotier: with an eye-catching stand, targeted content and conversion-focused tools.
Continuous growth: ongoing collaboration on SEO, content and international strategy strengthens long-term impact.
from brand story to brand identity
To make Inno+'s message more accessible and powerful, we went back to the core. What makes Inno+ unique? What do they want to radiate? And what do their customers need? Together with the Inno+ team, we answered these questions in strategic sessions and in-depth analyses. This led to the development of the Synergy+ principle, a concept that clearly summarizes the synergy between technology, animal welfare and profitability.
We brought the essence of their story to the surface: not only the technical power of their products, but especially the value they add to the sector – future-proof and profitable livestock farming. We translated this into a powerful promise: We energise farming. This positioned Inno+ no longer as a product supplier, but as a strategic partner in total solutions for livestock farming.
from strategy
to resources
With the new brand story as a solid foundation, we worked on a visually and substantively consistent brand identity. We translated this into a complete package of communication tools:
A renewed logo that better aligns with the new positioning;
An internal visual and Synergy+ visual that make the brand story tangible for employees and customers;
An extensive brand book with guidelines for tone of voice, colors, typography and image use.
For Eurotier we developed a striking and professional trade fair approach:
A custom-made trade fair stand with strong visual impact;
Roll-up banners, a sidewalk board poster and various brochures (general and per animal category: pigs, laying hens, broiler chickens);
Lead flyers with QR code to easily guide trade fair visitors to the right information;
Professionally designed business cards and presentation sheets for the sales team.
Online and digitally we gave the brand a strong boost:
A completely renewed website that is clear, user-friendly and SEO-optimized;
A powerful hero video that visually brings the promise "We energise farming" to life;
A technical Synergy+ animation/video to easily explain how their systems work;
Translation of all content and expressions to three languages, for optimal international usability;
Strategic social media content and advertisements for extra visibility and traffic.
from launch
to long-term success
The successful launch at Eurotier marked an important milestone for Inno+. But it doesn't stop there. Stradigi remains involved to continuously optimize their brand story and communication. We continue to work on a targeted SEO strategy to increase their online visibility, and keep building consistent content for their (inter)national target audience.
By strengthening the brand strategically and creatively, we ensure that Inno+ will also live up to its role as an innovative market leader in the future. Together we build a strong brand and sustainable and successful livestock farming.
creating impact
together!
Want to brainstorm or discuss a creative approach?
We are ready for you.
Stradigi and Inno+ developed together an
international brand positioning that makes the
innovative power of Inno+ visible worldwide,
with sustainability as the driving force behind
every story.
