A brand that performs at the highest level
GEBA Trans
Project: A complete rebranding of GEBA Trans: from strategic brand positioning and visual identity to creative concept development, content strategy and a new corporate website with custom photography.
Goal: Building a brand that reflects the high-performance mentality of GEBA Trans: reliable, fast and people-centered. A brand that shows GEBA Trans operates like a top sports team – sharp, focused and always looking for the best result.
GEBA Trans is no ordinary transport company. With a delivery reliability of more than 99%, they prove daily that only the best is good enough. Their approach is personal, decisive and organized down to the smallest detail — exactly what customers in logistics need. But the brand story and appearance were lagging behind this reality.
Stradigi was engaged to help GEBA Trans build a powerful rebranding, strategic marketing plan, a distinctive creative concept and a new website with custom photography. The result? A brand that radiates top performance and delivers on it.
Brand strategy
Branding
Web development
Online marketing
Roel Sloesen
Bob Wetzels
Eveline van den Wijngaard
Luuk Geerlings
Valentyna Levchenko
Hayke Pouwels
Floris Noten
Laura Vincken
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challenge
Brand was not yet performing at the level of the organization
The challenge:
GEBA Trans has been among the top in logistics services for years with a delivery reliability of 99% and a high-performance mentality. But the brand story and appearance were lagging behind. How do you position an organization that performs like a top sports team without falling into clichés?
Objectives:
Building a brand that radiates what GEBA Trans already delivers in practice: high performance logistics.
Increasing visibility and recognition in a competitive market.
Establishing a distinctive employer brand to attract talent.
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approach
From core values to powerful brand story
Together with the GEBA Trans team, we developed a strategic foundation based on reliability, speed, precision and personal attention. These values formed the basis for the positioning:
GEBA Trans – Your Logistic Performer.
The creative concept 'High Performance Logistics' connects this positioning with the experience of top sports: every second counts, every detail matters. The falcon as a symbol of speed and sharpness got a prominent place in the brand story and visual identity.
Our approach translated into:
A powerful visual identity with bold typography and dynamic color contrasts;
Custom photography where employees and vehicles literally take center stage;
A new corporate website with focus on performance, customer segmentation and recruitment;
Content strategy and social media formats that tell stories about logistical top sports;
SEA campaigns and a LinkedIn approach focused on thought leadership and visibility.
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result
A brand as sharp as the operation
GEBA Trans now has a brand identity that is powerful, people-centered and distinctive. A visual and content translation of the performance they deliver daily. The brand not only feels like GEBA Trans, it also motivates the team and attracts customers who set high standards.
Concrete results of our approach:
Strengthened positioning: GEBA Trans is recognized as a high-performance partner in logistics.
Increased visibility: targeted campaigning on platforms like LinkedIn ensures more reach with the right target group.
Employer branding strengthened: the combination of storytelling, imagery and tone-of-voice directly appeals to new employees.
A brand that lives: both internally and externally, the new identity is actively carried out and recognized.
Strategy: reliability as promise, performance as positioning
In co-creation we developed a strategic foundation based on the core values of GEBA Trans: reliability, speed, precision and personal attention. We translated these values into a positioning that fits their culture and their customers: GEBA Trans – Your Logistic Performer.
A powerful pay-off that stands rock solid. And that every employee can carry out. Because at GEBA Trans, everyone is part of a team that performs like a top athlete: sharp, focused and always looking for the best result.
Creative concept: High Performance Logistics
The creative concept revolves around performance. Just like in top sports, every second, every action, every decision counts here. We position GEBA Trans as a team of top performers: driven people who win together, time and time again.
Visually, the concept plays with elements from the sports world: dynamics, focus, team spirit and the falcon symbol from the logo. The falcon stands for speed, precision and sharpness — qualities that fit perfectly with GEBA Trans' brand story.
The tone of voice is direct, decisive and people-centered. Tough, without exaggerated bravado. Because performance speaks for itself.
Brand identity: bold, sharp and human
The new brand identity is designed to impress — both customers and employees. Not a generic transport look, but an appearance that combines strength and character. With photography where the people of GEBA Trans are central: real faces, real stories, real performance.
A renewed house style with powerful typography, clear colors and visual references to high performance;
Professional photography on location, where employees and vehicles literally stand in the right light;
A new corporate website with focus on storytelling, customer segmentation and recruitment;
Content strategy focused on thought leadership in logistics: knowledge sharing, performance stories and client cases.
Result: a brand that does what it promises
GEBA Trans now has a branding that reflects the level of their service: reliable, fast, people-centered and professional. A brand that is distinctive in a competitive market and attracts customers who demand — and appreciate — performance.
GEBA Trans. Your Logistic Performer.
Every day again. Just like in top sports.
creating impact
together!
Want to brainstorm or discuss a creative approach?
We are ready for you.
Stradigi and GEBA Trans developed together
a brand positioning that makes their performance-oriented
culture visible with reliability,
speed and team spirit as the beating heart
of their identity.
