Innovation strategically positioned in the market
Akarton
Project: The strategic introduction and brand positioning of Hexpand™: from market research and brand strategy to creative concept, campaign rollout and conversion-focused tools.
Goal: Launch Hexpand™ as the new standard in protective packaging: a sustainable, flexible and cost-effective solution that literally molds to any product and creates a mindset shift in the world of packaging.
Akarton received exclusive rights to introduce Hexpand™, a revolutionary protective packaging, to the European and Middle Eastern markets. A packaging that literally molds to any product, is 100% sustainable and saves costs. Stradigi was tasked not only to make this innovation known, but to create a strong brand story from it.
From market strategy to campaign rollout: we guided the complete introduction process of Hexpand™. Focused on impact, focused on conversion.
Strategy
Product strategy
Web development
Online marketing
Linda Cupers
Laura Vincken
Wilco Verhaegh
Eveline van den Wijngaard
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challenge
More than a product introduction: a mindset shift
The challenge:
How do you launch a completely new packaging solution to the market and ensure it's seen as the new standard?
Hexpand™ is sustainable, flexible and cost-saving, but above all revolutionary in thinking. The challenge lay in creating a brand story that not only informs, but convinces and motivates action.
Objectives:
Strengthen positioning: Profile Hexpand™ as an innovative and future-oriented solution.
Build awareness: introduction to decision-makers in production and logistics through targeted campaigns.
Achieve conversion: from visibility to concrete interest and leads.
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approach
How we create brand value and impact
We developed a complete strategy for brand positioning and market introduction, based on three clear pillars:
Innovation: the smart, adaptable technology of Hexpand™.
Cost savings: more efficient packaging and savings on storage, transport and returns.
Sustainability: 100% recyclable and circularly produced.
These values formed the foundation of the brand story and the creative concept: One skin fits all.
The campaign came to life through:
A powerful animation video that tells the story clearly and visually convincingly.
LinkedIn campaigns targeted at supply chain decision makers.
Conversion-focused landing pages with strong copy, UX design and clear call-to-actions.
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result
From strategy to market movement
With Hexpand™ we achieved more than a successful launch. We established a new standard for the packaging industry. With measurable impact.
Concrete results of our approach:
Strong brand positioning: Hexpand™ is recognized as a sustainable and smart packaging solution.
Growing brand awareness: through targeted campaigns within relevant sectors.
Increased conversion: by delivering the right message on the right channel, engagement has visibly increased.
Strategic foundation: a brand story and campaign guidelines ready for further international growth.
Strategic foundation: three powerful pillars
The foundation was laid with a strategic marketing plan, where thorough market research led to three distinctive values that carry the Hexpand™ story:
Innovation
Cost savings
Sustainability
These pillars formed the common thread in both positioning and campaign approach. We chose LinkedIn as the main platform, targeting decision-makers within production and logistics chains — where the impact of Hexpand™ is directly felt.
Creative concept: One skin fits all
The creative concept 'One skin fits all' connects the functional and emotional benefits of Hexpand™ in one convincing idea.
The message: Hexpand™ adapts like a second skin. Flexible, protective and naturally sustainable.
Protective, sustainable and flexible by nature.
'Fits all' emphasizes the technical versatility, while 'by nature' refers to both the sustainable character and the intuitive ease of use. No compromise, but a future-oriented packaging solution that simply makes sense.
From campaign to conversion
The concept was visually and content-wise translated into concrete tools:
A powerful animation video, developed together with motion and sound designers;
A LinkedIn campaign targeted at decision makers in the supply chain;
Three conversion-focused landing pages, from copy to UX fully handled by Stradigi.
Result: more than an introduction. A mindset shift
With this approach, Hexpand™ became more than a new product. We introduced it as a new way of thinking about packaging: sustainable, flexible and brand-strengthening. A solution that not only protects the product, but also enhances the sender's reputation and increases the recipient's ease of use.
creating impact
together!
Want to brainstorm or discuss a creative approach?
We are ready for you.
Stradigi and Akarton together launched Hexpand™
as a distinctive brand that combines innovation,
sustainability and cost savings,
strategically positioned as the new standard
in protective packaging.
